2010 Conference Agenda

Conference Day One | May 11, 2010

8:00        Registration and Continental Breakfast

8:45        Co-Chairs’ Welcome and Opening Remarks

Connie E. Durcsak
Senior Director, Industry Services
PCIA

Jeff Mucci
Publisher
RCR Wireless

9:00        Analyzing Current Market Trends for Micro-cellular Architecture: A CARRIER PERSPECTIVE

  • The value proposition of DAS – building the business case for a DAS versus a tower
  • Leveraging DAS for high volume environments – what verticals are attractive? What other opportunities are out there in the public venue space?
  • Potential demand for 4G picocells and femtocells to enhance coverage and boost capacity in hotspots
  • 4G migration paths, backhaul options

Tiffany Gobbi
National Director of CNS Deployments
Sprint Nextel

9:45        HEALTHCARE CASE STUDY: Developing a Ubiquitous Wireless Ecosystem to Elevate the Delivery Critical Care

  • Examining the assessment, development and planning process for deploying a wireless healthcare solution
  • Highlighting the value proposition for nursing staff
    • Streamlining existing workflow
    • Enhancing patient safety
    • Increasing patient satisfaction
    • Improving the patient information process
  • Overcoming network integration complexities
  • Seamlessly integrating wireless infrastructure, devices and applications
  • Optimizing network throughput and performance
  • Results to date, critical success factors and lessons learned

Greg Johnson
Chief Technology Officer and Director of Technology and Engineering Services
VCU Health System Information Systems

10:30     Networking and Refreshment Break

11:00     FINANCING a DAS Installation: Overcoming Cost Concerns with Successful Funding Strategies

  • Outlining the players and their stakes in the game
    • Wireless carriers
    • Is there enough incentive for investment outlay?
    • Defining the ROI
    • Building owners
    • How is investment analyzed and justified?
    • What value does DAS bring to the building?
    • Neutral host providers
    • How does this financing option work?
    • What is the ROI for these third parties?
  • Evaluating the viability of different funding strategies
  • What opportunity is there to leverage federal broadband stimulus funding for a DAS?
  • Methods for reducing DAS infrastructure and deployment costs
  • Formulating a realistic project timeline to ensure efficient use of resources and appropriate scheduling for project completion

Scott Coffin
Chief Executive Officer
California Healthy Alliance Corporation

11:45     In-Building Wireless for the HOSPITALITY SEGMENT — It’s More than Just the Phones

  • Discussion of the guest and staff wireless functionality
  • What considerations should be part of a hotels’ decision to install In-Building Wireless Functionality?
  • How does a venue measure the ROI of In-Building Wireless?
  • Did the expectations match the reality once the In-Building Wireless system was operational?
  • What lessons were learned and what should have been done differently?

Bryan Kemper
COO
TriPower

Bryan Miles
Director of Networking and Telecommunications
Station Casinos, Inc.

12:30     Networking Lunch for Speakers and Attendees

2:00        Evaluating the TECHNOLOGY ROADMAP to Indoor 4G Networks and Converged Services, and the Impact on Future DAS Installations

  • An overview of 4G technologies and carrier needs
  • In-building Wireless Trends:
  • Femto
  • Distributed Base Stations
  • WLAN Convergence
  • Core Network
  • Femto Solution Overview
  • DAS vs. Femto
  • Price Modeling
  • Network Management
  • Quality of Service
  • Radio Performance
  • Macro Impact and challenges
  • How to prepare your enterprise for 4G?


Neil Manning
Strategic Sales Development
MobileAccess

2:45        The Dallas Cowboys Stadium DAS Case Study

As a technology partner to the Dallas Cowboys Organization, Andrew/CommScope designed and implemented a multi carrier wireless communication system that supports both commercial services for wireless services provides such as AT&T, Sprint, T-Mobile and Verizon, as well as public safety and 2-way communication. Andrew will present the technical challenges, the design approach and lessons learned for the Dallas Cowboys wireless system.

As unique as every project is, all neutral host projects in public venues have a common component: Optimizing the owner or managers’ position to capitalize on the wireless boom while bringing quality service to increase the visitors’ experience. For the venue owner Telecom Partners Inc. (TPI) acts as the neutral technology expert, for the wireless carriers, TPI acts as knowledgeable business representative. TPI will discuss the challenges of bringing the technical discipline together with the business discipline.

Dr. Ahmed Hmimy
Director, Systems Engineering
Andrew Solutions

Jeff Alexander
Vice President, Business Development
Telecom Properties, Inc.

Keller McCrary
Game Day Frequency Coordinator
NFL

3:45        Dallas Cowboys Stadium DAS DEPLOYMENT TOUR and Networking Cocktail Reception

Examine first hand the DAS network implemented at the new Dallas Cowboys Stadium. Following the case study presentation given by Andrew Solutions and Telecom Properties, Inc., all conference attendees are invited to join a tour of the new Dallas Cowboys Stadium, including access to the stadium’s server room/data center. The tour, led by stadium representatives and Pete Walsh, the stadium’s vice president of technology, will encompass a behind the scenes look at the DAS network and equipment, in addition to the new state of the art stadium. Following the tour, a networking cocktail reception will take place at the stadium, courtesy of Andrew Solutions.

Sponsored by:

Andrew